Adobe’s Secret to Beat Disruption (Figma Acquisition)
In this video we explore how Adobe has proven to understand the principles of disruptive innovation by HBS Prof Clay Christensen. Adobe did this with Adobe Creative Cloud, and is now going to do it again with Figma. But there's a couple of key principles without which it would not have been able to succeed.
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00:00 HBS Framework Disruptive Innovation
00:39 Adobe in Early 2010s
03:02 Key Strategy Changes
04:41 One Essential Move
04:53 Figma Acquisition
07:11 Good News for Adobe's Future
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