Marketing strategies to inspire viewer action in YouTube ads
Ariane Le Port, global creative effectiveness lead at Google, explains how to think about directing your viewers to take action after watching your YouTube ads. Discover strategies to optimize your CTAs and give viewers clear next steps so they feel empowered to engage with your brand.
Sources: Google/Kantar Link AI, Global, The Short and the Long of ABCDs Effectiveness, n=11,000 ads, April 2021. Google/Talk Shoppe, AR, AU, BR, CA, CL, CO, FR, IT IN, JP, MX, PE, KR, ES, U.K., U.S., Why Video study, n=32075, A18-64 gen pop video users, March 2020–Aug. 2020.
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00:00 Intro
00:39 Strong CTAs benefit your ads
01:11 Include a clear CTA
01:30 Choose the right CTA
01:55 Action verbs
02:13 Supercharge CTAs with audio
03:02 Recap
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