Mastering Lifestyle Photography
The most sought after and highest paying field in photography is Lifestyle Photography.
Have you Mastered it?
Art directing an authentic moment, allowing it to unfold, and then capturing that slice of life iconic scene that evokes emotion and connects the viewer with the story. Lifestyle Photography is Energetic, Fun, Creative, and tells real life stories through each photograph.
Most people think Fashion & Celebrity Photography is the end-all, be-all in Photography, but they don't realize that every fortune 500 Company uses lifestyle photography. This means that you can make more money than any other photographic industry as a Lifestyle Advertising Photographer. Whether its Apple, Microsoft, Verizon, Pepsi, Coca-Cola, Miller Lite, Chevrolet, BMW, Bank of America, or even LVMH (Louis Vuitton), all fortune 500 companies book lifestyle photographers.
Lifestyle Campaigns can range from $30,000 to $800,000 per photoshoot because of the scale of the production and talent in the shoot, and the usage based on the media buy on each shoot that is paid out by top fortune 500 companies.
Directed by Celebrity Lifestyle Photographer and TV Director Kevin Michael who shoots campaigns for BURBERRY, Pepsi, Pfizer, Miller Lite, Smirnoff and Georgio Armani. Kevin Michael is the TV Director, Host and Executive Producer of the TV Show Great Escapes that airs on CBS, The CW and SkyVision Worldwide to over 2 Million Viewers.
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