Ubisoft Goes on STRIKE as Its Game Sales PLUMMET!
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Ubisoft's return-to-office mandate for 3 days/week worldwide, breaking promises of flexibility, led to a 3-day strike by 500+ staff in France, questioning the company's organizational approach.
Ubisoft's 19,000-strong workforce is unsustainable for producing unfinished games at ridiculous price points, nearly matching Microsoft's size but unable to cut staff like other major publishers.
Star Wars Outlaws failed due to bugs, problems, and misogynistic backlash, damaging Ubisoft's brand and reputation while the "taint of DEI" surrounding the game's release further hurt sales.
Ubisoft's 40%+ stock drop since January, reaching its lowest point in 10 years, is attributed to poor sales and delayed releases of major titles like Assassin's Creed.
The Assassin's Creed franchise is struggling, with its release pushed from November 2022 to September 2025, potentially altering the historically accurate Japanese setting to avoid catastrophic failure.
Ubisoft's financial woes may lead to a potential Tencent acquisition, complicated by the company's unsustainable workforce and cumbersome AAA presence, despite the founding family owning a 20% stake.
Ubisoft employees are striking in response to declining game sales, management's return-to-office mandate, and fears of layoffs, highlighting the company's financial struggles and dissatisfaction within the workforce.
00:00 Ubisoft employees strike against return-to-office mandate as game sales plummet and layoffs loom.
01:43 Ubisoft employees are striking in France over pay and return-to-office demands amid a 40% drop in share value and disappointing game sales.
03:36 Ubisoft's declining game quality and sales have sparked employee strikes amid management's push for office return and fears of layoffs due to an uncertain future.
05:18 Ubisoft struggles with plummeting game sales and backlash over historical inaccuracies, prompting potential cultural shifts and withdrawal from events.
07:04 Ubisoft faces delays for Assassin's Creed and poor sales for Star Wars: Outlaws due to brand damage and unmet player expectations.
09:37 Ubisoft's poor game sales due to unmet consumer demands and workforce issues spark calls for selling the company or outsourcing, while California's sustainability concerns may drive studios to relocate.
11:47 Ubisoft faces financial struggles with plummeting game sales and a $1.9 billion valuation, as major companies adapt to a landscape where independent creators thrive.
13:54 Ubisoft employees strike amid declining game sales.
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