Public Relations - What is PR? Tools of PR and Publicity (Marketing video 94)
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Public Relations refers to a communication process that creates a favourable relationship between a company and the public.
Public Relations are the numerous activities that improve brand image, goodwill and visibility in the consumer's eyes.
Public Relations Functions
1. Press Relations by providing important and mutually beneficial information to the public about the organization
2. Product publicity through sponsorship of events to advertise its products
3. Improving internal and external corporate communication
4. Managing officials for promoting lobbying
5. Playing an advisory role and counselling the management regarding public matters
Publicity
Organizations are in favour of marketing public relations or publicity as it helps in image building and product promotion.
Publicity helps an organization to introduce new products in the market easily.
Hype the interest in a product category.
Targets and influences specific groups.
Creates a favourable brand image that is reflected positively on its products or services.
Raises product awareness about established and new products.
Major Tools in PR
Publications
The Publication is a tool practised widely for developing public relations. It includes publishing calendars, diaries, magazines, pamphlets, newsletters, articles, brochures and annual reports.
Events
Events help to draw public attention towards new products and company achievements and include news conferences, exhibitions, seminars, competition etc.
Sponsorships
Sponsorships refer to promoting products by sponsoring popular sports and cultural events.
News
The News release is the timely and well-written information about the company that is circulated in the media and includes activities, achievements and products.
Speeches
Important people in an organization deliver speeches on policies, achievements and products to build company image and impression.
Public Service Activities
Public Service Activities include contributions in the form of money, effort and time to support community affairs.
Identity Media
Identity Media refers to creating a unique and distinct visual identity with help of wall paints, hoardings and signboards.
Example
1. Miller Lite “Controller”
2. Barbie
3. Make America Great Again
4. Lidl “Surprises Campaign”
5. Marriott Hotels use VR to Connect Consumers
This video is on Public Relations and it has the following sub-topics.
Time Stamps
0:00 Introduction to Public Relations
00:51 Public Relations Functions
01:25 Publicity
02:28 Major Tools in PR
03:58 Example Miller Lite “Controller”
04:37 Example Barbie
05:01 Example Make America Great Again
05:43 Example Lidl “Surprises Campaign”
06:51 Example Marriott Hotels use VR to Connect Consumers
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