The makeup giant Sephora played an outsized role in creating the modern cosmetics industry.
WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt to the pandemic market.
Photo: Nina Westervelt/Bloomberg
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: / videos
On Twitter: / wsj
On Snapchat: https://on.wsj.com/2ratjSM
#Sephora #EconomicsOf #WSJ
Watch video How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of online without registration, duration hours minute second in high quality. This video was added by user The Wall Street Journal 03 January 2022, don't forget to share it with your friends and acquaintances, it has been viewed on our site 572,179 once and liked it 10 thousand people.