Two Important Content Marketing Metrics You Shouldn’t Ignore
What are the content marketing metrics that actually matter?
For Tim Soulo (CMO, Ahrefs) there are only two.
1️⃣ How excited are you to write something about this topic?
2️⃣ How much knowledge and experience do you bring to this topic?
Ahrefs lets its content marketers select the topics that they want to write about rather than impose those topics on them.
They go through the spreadsheet
They select ideas where they think they can provide a lot of value
“That's more or less our process.”
So which metrics do they use to measure content marketing ROI?
You’ll need to watch our full episode with Tim Soulo to find out ➡️ • The Ahrefs Content Marketing Strategy...
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