In this episode of Insight Jam, host Doug Atkinson interviews Clint Oram, Co-Founder and Chief Strategy Officer of @DiscoverSugarCRM. They discuss the evolution of CRM technology, the impact of AI on the industry, and why voice might just be the interface of the future. Oram shares insights on company growth, the future of CRM and business technology, and a little bit of his love for science fiction.
Clint helped found SugarCRM in 2004 with the goal of enabling companies around the world to turn their customers into loyal fans. Today, he leads strategy and acquisitions for the company. Clint was one of the original architects and developers of the Sugar application and has focused on building out the product, company, partners and community in a variety of executive roles. Prior to co-founding SugarCRM, Clint held senior roles in the development, professional services and product management organizations at Epiphany, Octane Software and Hewlett Packard. He has 20 years of experience in the enterprise software industry and over 15 years designing and building award-winning CRM software solutions.
Check out Clint's podcast, "Fuel Growth Podcast", here: • Fuel Growth Podcast
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Hosted by Doug Atkinson
00:00 Introduction and SugarCRM's market position
06:33 The history and evolution of CRM
14:11 SugarCRM's growth and strategic decisions
21:50 The impact of AI on CRM and business technology
32:28 Selling to IT vs line of business
41:21 The Fuel Growth Podcast and business growth strategies
50:22 Changes in IT decision-making and budgeting
55:16 Generational differences in technology adoption
58:58 The importance of industry expertise in CRM
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