How conversion modeling helps you measure what matters
Discover how marketers can use conversion modeling to make measuring ad performance easier and more accurate. Join Google expert Barbara Piermont, ads privacy director of go-to-market strategy for Americas, as she shares how conversion modeling can help fill gaps in your data, optimize your campaigns, and respect customer privacy.
Check out these Google Ads Tutorials to learn more about conversion modeling:
• Google Ads Tutorials: Fundamentals of...
• Google Ads Tutorials: Conversion mode...
Discover these Google tools:
https://support.google.com/google-ads...
https://support.google.com/analytics/...
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• How To Think About
00:00 Intro
00:48 Gain a more accurate picture of your ad performance
01:31 Optimize your campaign more effectively
01:46 Maintain privacy-safe measurement
02:18 Recap
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