Are NFTs the Future of Tennis Fandom?
Are NFTs the Future of Tennis Fandom?
For a sport that is desperate to open itself up to compete with an ever-more saturated sports and entertainment market, creating a digital landscape for fans and building tennis-focused communities should be positive.
But can it afford the risk of marginalising a less affluent marketplace? And given the risks attached to the NFT and crypto markets and the high sums of money involved, one has to wonder if there's a better way.
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