Advanced Design Tips: Top Three Reasons to Use Video on Your Website
In this video, we'll cover the benefits of using video on your website as well as some best practices for using video on your website.
When we think about video on the web, we usually think about that wacky stuff on YouTube and social media.
But, adding a video to your website can really amp up customer engagement.
We're gonna share with you the top three reasons why adding video to your small business website is a great idea.
First, and most important, people love watching video way more than they do reading text, like way, way more because it allows them to consume more content much faster.
Need more proof? YouTube. People watch more than six billion hours per month on here.
Yeah, plus YouTube is the second largest search engine in the world making it a powerful video library that you definitely wanna be a part of.
And guess who owns YouTube? It's Google, the world's largest search engine, which brings us to our second reason adding video to your website really cranks up your SEO.
A video's YouTube title and tags and its description all get crawled by search bots. This means in addition to targeting key words and phrases on your web page, these fields in YouTube offer you yet another opportunity to target and boost SEO.
A video is a sticky feature on your site, something that keeps your visitors on your site for longer.
That's something that Google uses to evaluate SEO. Finally, whether you're selling necklaces or raising funds for a non-profit, videos are a great way to share your story making it crucial to successful social marketing.
And video content is considered highly shareable, so no matter where you include it, just make sure it links back to your site.
Video lets you put a human face on your business, so it's a really powerful way to connect with customers and build brand trust.
So, let's recap the top three reasons to use video on your website. One, people love watching videos.
Two, videos offer a great way to boost SEO. And three, videos are crucial to successful social marketing.
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