Top 4 KPI's you need to know.
Do you know the key KPIs for running a successful contracting business? Many contractors ask about this in Facebook groups, so today, I'm breaking down the top four KPIs you need to monitor.
First, you must understand your revenue, gross profit, and net profit. If you're unsure, consult an accountant or CPA. Next, know your customer acquisition cost—how much it costs to acquire one new customer. Your call booking rate is also crucial; it measures how many calls it takes to book an actual job.
Additionally, track your technician conversion rate—what they sell beyond the service fee. Lastly, monitor your technician's average ticket to compare performance and set benchmarks. Understanding these metrics will help you hold your team accountable and improve overall performance.
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