How the Medici Became Rich
How did the Medici Banking Family of Renaissance Florence make their money - what innovations and investment strategies did they use?
Find out here with a Historical Biography of Giovanni di Bicci de' Medici - the founder of the Banking Empire.
0:00 Giovanni de' Medici - Founding the Bank
1:32 Baldassare Cossa - Papal Bankers
3:33 Battle for the Papacy
5:19 Giovanni's Investment Strategy
6:39 Expansion
8:06 Legacy
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Sources:
Roover, Raymond, The Medici Bank: Its Organization, Management, Operations and Decline, (New York: New York University Press, 1948)
Strathern, Paul, The Medici: Godfathers of the Renaissance, (London: Johnathan Cape, 2003)
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