When Faced With a Mountain — Climb It. Why Justin Nedelman of Pressed Prefers the Ascent.
Justin Nedelman went from real estate to restaurants. It’s not a traditional path, but the CEO of Pressed prides himself on moving upward even in the face of mountains. As a health and fitness enthusiast, he is also helping Pressed branch out into new categories to increase revenue and reach.
Watch now to learn about the business of plant-based foods, discovering new ways to reach consumers, and replacing CRM with GRM.
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Chapters:
[01:32] - Justin Nedelman and Pressed
[05:45] - From Real Estate to Restaurants
[09:00] - Achieving Great Margins
[17:26] - How To Build a Strong Business
[23:13] - New Paths to Revenue
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Justin Nedelman went from real estate to restaurants.
It’s not a traditional path. But then again, the CEO of Pressed prides himself on pushing onward and upward — even in the face of metaphorical mountains.
“That’s probably the endless pursuit of the uphill climb, which I like more than the downhill,” Justin Nedelman said in a conversation with Shawn Walchef of Cali BBQ Media (https://calibbq.media).
Before being picked to lead Pressed as its chief executive officer, Justin Nedelman was chief real estate officer at FAT Brands, and co-founder/CEO of Eureka! Restaurant Group in California.
He was able to build Eureka! from an empty office space on Eureka Street to 100 million in sales with 1,800 employees.
Justin is also helping Pressed branch out into new categories to increase revenue and reach. That includes placement on store shelves in retail locations like Target and Sprouts, and also through consumer-packaged goods, memberships, and wholesale.
The mission of Pressed is to be “Your Partner for Good.” That means nutrition, health and wellness in a convenient, plant-forward form.
The signature cold-pressed juices (in over 40 varieties) now are just one part of the Pressed success story. Pressed also offers plant-based milks, smoothies, and soft-serve made from just fruits, nuts, and veggies.
These days there are more than 110 Pressed retail stores across 10 states in the US.
Customers can now also get their Pressed products in lots of other ways including directly from the company online, or at one of their nearly 3,000 distribution points via wholesale partnerships.
There’s immense opportunities for growth and continuing to reimagine how to get more healthy food in the hands of more happy people, including subscription plans with VIP access to products.
Episode Links:
Pressed Online: https://pressed.com/
Pressed Juicery Instagram: / pressedjuicery
Nation’s Restaurant News Article: https://www.nrn.com/quick-service/pre...
ABOUT JUSTIN NEDELMAN —
Justin Nedelman is the CEO of Pressed, a leading cold-pressed juice and functional wellness brand. Justin launched his career in real estate, and parlayed his success into the world of hospitality with prior roles as Chief Real Estate Officer of FAT Brands Inc., a global franchising company, and Co-Founder of Eureka! Restaurant Group, a chain restaurant group focused on local ingredient sourcing. Utilizing his hospitality-driven mindset and guest-first approach, he brought a revitalized retail strategy to Pressed. It focuses on guest experience in-store ranging from customer service to retail design as well as a new product roadmap catalyzing customer acquisition while appealing to brand loyalists.
Justin Nedelman LinkedIn: / justinnedelman
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media - https://entreprenuer.com
Produced by Cali BBQ Media - https://content.calibbq.media
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast — Powering Successful Restaurants
• Learn more about Toast at https://bit.ly/3vpeVsc
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