The Most HATED Marketing Trick and how to THWART IT
The most hated marketing trick in my book is penetration pricing - the kind of pricing that serves only to lure new customers while seemingly punishing existing customers for their loyalty. That's not the way it's supposed to work, that's not the way a good business should run. You don't have to accept it. There are a few things you can do to defy the large companies that leverage penetration pricing against consumers. In this video, I'll share with you a story about what has worked in the past and a line you can use in negotiation to get your bill down to where you want it. Who knows? If enough people start to utilize the number one strategy in this video, maybe we'll even start to see a change.
Here's an excellent Forbes article about penetration pricing and what you can do about it when it affects you:
https://www.forbes.com/sites/forbesco...
And here's another fantastic article about all of the ways in which telecom companies like Comcast/Xfinity deceive consumers. By the way, this article is on a commercial site that sells negotiation serves. I am not familiar with the company, but the article is pretty good:
https://billfixers.com/blog/your-cabl...
TABLE OF CONTENTS
0:00 - Introduction
0:26 - What is penetration pricing?
1:53 - A story on getting what you want from customer service
4:40 - The worst marketing strategy - this is not how businesses are supposed to work!
5:42 - The best way to outsmart telecom companies and incite a change
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