What is the Difference between AdSense and Google Ads (Adwords)

Published: 06 April 2023
on channel: How-to Videos
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Are you trying to figure out the best way to make money from your website or grow your business online? Well, you're in luck because Google has two amazing products that can help you achieve your goals - AdSense and Google Ads. In this video, we're going to give you an overlook of these two products and show you what sets them apart. So, get ready to discover the exciting world of AdSense and Google Ads!
1. Understanding AdSense: Google AdSense is a program that allows website owners to display advertisements on their websites and earn money every time someone clicks on one of the ads. AdSense provides website owners with a way to monetize their website traffic by showing relevant ads to their visitors.

2. Understanding Google Ads: Google Ads (previously known as Google AdWords) is a platform that allows businesses to create and display ads on Google search results pages, as well as on websites and apps that participate in the Google Ads network. With Google Ads, businesses can reach a large audience by targeting specific keywords, locations, and interests.

3. Key differences: While both AdSense and Google Ads are products offered by Google, there are several key differences between the two. AdSense is designed for website owners who want to monetize their website traffic, while Google Ads is designed for businesses who want to advertise their products or services. AdSense provides a passive income for website owners, while Google Ads is an active advertising platform for businesses. Additionally, AdSense operates on a cost-per-click (CPC) model, while Google Ads operates on a cost-per-impression (CPM) or cost-per-click (CPC) model.
In conclusion, AdSense and Google Ads are both useful tools offered by Google, but they serve different purposes and are designed for different audiences. By understanding the differences between these two products, you can choose the right one for your needs.
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