💸 Performance Max - Is It Google’s Scam to Charge Advertisers More? | Live Q&A
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
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For now, you can watch the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more!
0:00 Weekly Live Q&A To Scale Your Business through Google Ads - July 1
2:02 PMax for lead generation: What to do if you're still getting fraudulent traffic even if you have a long fill form
6:07 Running Performance Max for fashion brands
9:23 Expansive bidding strategies vs. restrictive bidding strategies
13:07 What to do when your competitors are heavily bidding on your brand terms
16:35 Do small budget adjustments reset the learning Performance Max campaigns Scaling your PMax campaigns for
18:32 Tips for promoting a business that sells backlinks and does SEO services
20:58 Is Performance Max just Google's distraction to make advertisers spend more money?
24:01 Are bidding strategy names misleading? Do Maximize Conversions work?
25:12 Would YoutTube videos work well for fashion brands?
28:43 If you change the bidding strategy in PMax, you'll kill the campaign for two weeks
29:36 PMax campaigns for eCommerce that don't have a proper category in the Google taxonomy
31:22 PMax only charges per click
32:16 How to upend cost per funnel steps into the columns in Google Ads
34:26 Using CPA for tofu YouTube campaigns
35:27 Scaling a Performance Max campaign
35:54 Is your conversion rate dropping significantly after running an experiment? This could be the reason why
38:13 Will non-typical YT video assets work for PMax campaigns?
41:00 Running PMax campaigns with Facebook Ads
43:08 Local campaigns vs. Should you transition your Local campaigns to PMax campaigns
46:58 Can you do anything if Google is hiding 50% of your clicks in the search terms?
50:49 PMax for lead generation: How to separate your asset groups
51:33 Should you upgrade your landing page for an ad group?
54:57 Building a DSA campaign rather than Standard Shopping with PMax
Northbeam:
https://www.northbeam.io/
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