Bing Ads for Online Gambling Business
In this episode from the Digital Marketing 101 video series by NickMetrics, we would be showing you how to do Bing Ads for Online Gambling Business. First, if you are among the markets that allow gambling advertising, and want to adopt Bing Ads for your online gambling business, there are some things you must note.
We will show you the importance of deciding to advertise your gambling business online with Bing Ads. This defies the usual and conventional Google choice for marketers.
So why use Bing Ads?
While it is true that Google is the obvious choice for marketers because it accommodates a larger audience, and delivers more clicks to a given keyword campaign; there are many other circumstances where Bing Ads can be invariable less costly than Google's AdWords. In fact, it would give you the same results. Thanks to Microsoft, the Bing Advertising experience has improved tremendously over the years. Users have since compared it to Google's results in a blind test. Some of the reasons people or marketers use Bing Ads are….
Reason 1. Pay less for the same keywords
To bring your gambling business to the limelight, and for more clicks, if you already have a Google AdWords campaign running, you can migrate it to Bing with the simple import tool. Before now, the process was overly complicated. Moreover, because there are only fewer businesses advertising on Bing, you can get a lower price point on your target keywords. Your advertisement will be displayed on the basis of how much you are willing to pay the most for the keywords at a time the user searches for them.
This affords you an opportunity to deal with less competition which shows up alongside your ad on the same page. Hence, the higher potential of seeing a click-through by a searcher.
Reason 2. More improvements in the pipeline
With continuous improvement to its services, Bing has more to offer and is open to online gambling customers like lotteries, online casinos and sports betting. Thus, a new market for Bing Ads. Hence, it is best to take advantage of these less expensive keywords on Bing while you can.
Read the full article here:
https://www.nickmetrics.com/blog/2020...
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