Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux
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"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful."
David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background in growth marketing and consulting, David has built Growth Tribe into a powerhouse that has trained over 35,000 alumni from 1,000+ companies.
In this episode of Agency Journey, David shares insights on the importance of experimentation, data-informed decision making, and continuous learning in today's fast-paced digital landscape. He emphasizes the value of upskilling teams to drive long-term impact and ROI for organizations.
Whether you're looking to scale your agency, improve your team's capabilities, or foster a culture of experimentation, this episode is packed with actionable advice and fascinating perspectives.
Episode Insights:
💡 Focus on delivering measurable results for clients, considering both quantitative and qualitative/emotional impact.
💡 Use the "five whys" technique in discovery calls to uncover deeper motivations and needs of clients.
💡 Consider offering training as an add-on service to help clients better understand and implement your agency's work.
💡 Adopt an experimentation mindset across your organization using the GROWS framework (Gather ideas, Rank ideas, Outline experiment, Work work work, Study results).
💡 Aim to increase your experimentation velocity by 2-5x to drive faster learning and innovation.
💡 When improving processes or systems, focus on removing complexity rather than always adding new tools or steps.
💡 Surround yourself with "completer finishers" if you tend to be more of an idea generator and fire starter.
Resources Mentioned:
🌐 David’s LinkedIn: / davidarnoux
🌐 Growth Tribe website: https://www.growthtribe.io/?utm_campa...
📚 "Range: Why Generalists Triumph in a Specialized World" by David Epstein
📚 "Managing the Professional Service Firm" by David Maister
📚 "Thinking in Bets" by Annie Duke
🧠 GROWS framework for experimentation
👥 Winning By Design (sales methodology)
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