All You Need To Know About Conversion Rate Optimization (CRO) for Ecommerce
Conversion Rate Optimization is a strategy aimed at increasing your ecommerce web conversions. In this video I dive into what conversion rate optimization (CRO) is, why it's important, and 5 strategies you can use to increase your conversion rate.
We are Plytix, and we create a Product Information Management (PIM) platform for small and medium sized businesses to help you manage your product listing and optimize it for multichannel ecommerce sales.
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Content:
00:00 Intro
00:42 What is Conversion Rate Optimization?
00:51 What is a conversion in ecommerce?
01:09 How do you measure conversion rate? (conversion rate formula)
01:28 Why is Conversion Rate Optimization important?
01:48 What's a good conversion rate? (average conversion rate by region)
02:31 How to improve your ecommerce site speed
04:06 How to create an easy-to-navigate website
05:18 How to get UGC content for your ecommerce website
06:20 How to improve your ecommerce checkout experience
07:10 How to use cross-selling, upselling, and downselling in ecommerce
#ecommerce #productinformationmanagement #PIM #CRO #conversionrateoptimization #PXM
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