safefood. Food Safety, the 4Cs

Published: 07 December 2015
on channel: McCann Dublin
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Our latest work for safefood launched in December 2015, this time for Food Safety.

The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health.

This first phase of the campaign targets the over 65's, due to the fact that their immune systems aren't as strong as they used to be, and the germs they may have been able to cope with when they were younger could now make them seriously ill.


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