Shiv Gupta on Demand Generation & Lead Generation - Podcast with Mike Doherty (Full Interview)
Do you know why most businessmen find difficulty in generating leads?
It's because they only and only focus on lead generation. They don't think about providing any value to the people who are visiting their blogs, reading their articles, or downloading their PDFs on their website.
All the marketers need to be highly customer-centric. They need to be genuinely interested in the person who is going to use that thing and they need to create value for them.
Many people get confused between lead generation and demand generation. Every marketer should know Lead generation is a subset of demand generation. Demand generation is used to create awareness and attract new people to your business, while lead generation is used to qualify those people into “leads” and get them ready for the next step in your marketing or sales process.
Watch this full podcast to know more about Lead Generation & Demand Generation.
This Podcast is Hosted by Mike Doherty, from Understanding eCommerce.
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#LeadGeneration #DemandGeneration #CustomerCentric
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