Prospects Vs. Leads: What's the Clear Difference? | OneIMS
Leads and prospects are two well-known terms that you'll often hear in marketing and sales, but their definitions can fluctuate. You might ask, what do they mean? Why are they important? What's the difference between the two?
There's a lot of misunderstandings when it comes to the concept of prospects vs. leads so it's important to clarify what actually sets these two apart. Having a clear definition of these concepts will help your organization improve its marketing and sales initiatives.
First, it's critical to know that the method of communication the potential buyer uses with your brand is a key difference between the two. Second, it's critical to know how they want to get more leads. Third, ask yourself what stage of the buyer's journey their currently experiencing.
To fully understand these terms and successfully apply them to your organization, learn more in the video. Understanding them can help avoid any miscommunications between marketers and customers in the long run.
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