This is Hasselblad X1D
The world’s first compact mirrorless digital medium format camera.
Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.
Small enough to take anywhere, powerful enough to capture anything.
http://www.hasselblad.com/x1d
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