Bamboo Line - FW 24/25 Collection | MODUS VIVENDI
MODUS VIVENDI presents Bamboo Line and the “Cute Panda” Campaign from the FW 24/25 Collection inspired by the balance between fashion and nature.
September 2024. Bamboo Bliss
Inspired by the tranquility of nature and the elegance of the bamboo plant, MODUS VIVENDI’s "Cute Panda" Campaign brings together fashion, fun, and an environmental message. The campaign follows a man donning a panda head as he sneaks into the jungle, immersing himself in the serenity of the wild, sharing moments of play and peace with real pandas. The metaphor is clear: reconnecting with nature can be both playful and sustainable.
The Bamboo Line is at the heart of this collection, crafted from eco-friendly and biodegradable bamboo yarns. This innovative fabric offers unmatched thinness, stretch, and smoothness, ensuring ultimate comfort without compromising style. The Bamboo Line’s lightweight designs are not only luxuriously soft but also highly breathable, making them ideal for active wear or daily elegance.
Key Features of the Bamboo Line:
• Eco-friendly & Biodegradable: Sourced from sustainable bamboo, our fabric is biodegradable, making it an environmentally conscious choice.
• Breathability & Ventilation: Superior moisture absorption and ventilation properties keep you fresh and dry, even in challenging conditions.
• UV Protection: The fabric offers natural UV light resistance, protecting your skin from harmful rays.
• Luxurious Texture: The ultra-soft touch combined with seamless stretch ensures a second-skin feel that’s perfect for any body type.
The "Cute Panda" Campaign was born from the brand's philosophy of harmony between nature and fashion. The panda, a symbol of peace, serves as a playful yet powerful figure in this campaign. By entering the jungle, the man in the panda costume symbolizes our goal to reconnect with nature and live harmoniously with the earth, all while embracing comfort and style.
This narrative focuses on MODUS VIVENDI’s ongoing mission: to create pieces that not only feel good to wear but also contribute positively to the environment. The panda costume reminds us to protect our planet, while the bamboo fabric stands as a testament to our ability to make sustainable choices in fashion.
MODUS VIVENDI invites individuals to step into a world where comfort meets sustainability. The Bamboo Line is designed for those who seek a blend of luxury, environmental consciousness, and unparalleled softness in their clothing. Whether you're looking to refresh your wardrobe for the cooler months or searching for the perfect gift, this collection offers something extraordinary for everyone.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s FW 24/25 Collection, available now for purchase on www.e-modusvivendi.com. For more information about the line and the campaign, please contact us at [email protected].
Discover the “Cute Panda” Campaign:
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Credits
Photography: Panos Misailidis - @p2photographygr
Model: Dimitris Toufexis - @dimitris_toufexis
Videography: Panos Misailidis - @p2photographygr
Creative Director: Billy Hazel - @billyhazel
Location: Thessaloniki, Greece
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