How to BECOME a “Go-To” Sync Music Producer!
If you’re reading this, you’d undoubtedly like to be thought of as a “Go-To” musician in the eyes of the “kingpins” of sync world, right?
Well, I was speaking with a TAXI member named Robina-Ritchie Barker the other day, and I was blown away by the way she looks at the sync industry. More specifically, her views on what it takes to become successful in the sync industry.
The funny thing is; the day before my conversation with Robina, we (the TAXI staff) were dealing with a situation in which one of our members had a golden opportunity but lost it in the end because he is sort of the opposite of Robina.
Now, I’m not making fun of him. I’m not going to pillory him on TAXI TV. He’s very new to the sync side of the industry and just didn’t know better.
I plan to tell you the heartbreaking story (without identifying him) during this week’s episode and contrast his story with Robina’s story. Take from it what you will. I really, really hope every single TAXI member gets to watch this episode and learn the lesson that could save you from heartbreak in the context of watching a golden opportunity fly out the window, never to return.
⏱️⏱️VIDEO CHAPTERS⏱️⏱️
0:11 - TAXI CEO, Michael Laskow welcomes the chat room and introduces his guest, Robina Ritchie-Barker.
2:15 - Where did she grow up and how did she get into music?
12:16 - It's not just about the music, you need to know the business side of the industry, too. Networking is key!
14:42 - The TAXI Road Rally is a welcoming and supportive environment.
17:38 - Walk us through how you learned your DAW and how you engineer/produce your music.
19:25 - Did she know music licensing existed when she started?
23:03 - Did she learn from watching tutorials? How long did it take her to feel confident with her QBase DAW?
24:54 - How did she learn about cues, button endings, and other details about sync music?
27:23 - How long was she working on sync before she realized she needed to know so many details about the business and how much goes into it?
28:47 - It's about what the client needs.
29:43 - Music is only sacred twice - when you are creating it and when the listener is impacted by the music.
31:10 - Write music to connect and impact people, you want to leave an impression.
32:49 - Robina explains why limiting yourself can be helpful. Constraint will help with your creativity.
35:32 - Has she found that simplicity conveys emotion better than complexity?
36:00 - What is her primary genre?
37:35 - Name 2 or 3 important business lessons she has learned.
41:18 - How many songs does she have completed?
46:41 - Robina explains that you can do everything right and still nothing happens.
48:55 - Michael introduces TrackStage, Robina's software, and what it does (is it for beginners?).
55:05 - What are the system requirements for TrackStage?
56:02 - How does TrackStage differ from the Disco ecosystem?
58:29 - Is Disco still the preferred platform for sharing music at the Road Rally?
1:00:26 - Can I easily migrate my catalog from Disco to Trackstage?
1:02:42 - Are MP3, AIFF, and WAV files okay on TrackStage?
1:05:06 - Are there specific business or entrepreneurial skills you would recommend for us to learn to switch on our business brain?
1:09:06 - Robina learned that she is not God's gift to composing, it was very freeing.
1:13:37 - Does TrackStage have training on how to use the software?
1:14:57 - Should I bring an MP3 player to share music at the Road Rally, should it be Bluetooth or a wired jack?
1:16:29 - When it comes to metadata, is there a controlled taxonomy for music genres?
1:17:25 - Genre changes often. You must do your research to see what genre your music is.
1:22:22 - Does Robina have any tips on how you can connect with the mood or emotion in composing from her acting background?
1:29:44 - Robina explains that many people don't realize they have a problem until it's too late!
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