Mastering Google Ads Bidding Strategies Made EASY
Are you looking to optimize your Google Ads campaigns for maximum results? This in-depth video tutorial breaks down the essential concepts of bid strategies. Learn how to align your bidding approach with your campaign goals, whether it's increasing conversions, driving traffic, or boosting brand awareness.
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Learn how to master Google Ads bid strategies with our ultimate guide! From manual to automated bidding, we'll cover everything you need to know to optimize your ad campaigns and maximize your ROI.
Timestamps:
0:00 Objectives
0:30 How bid strategies work
1:13 Manual cost per click
1:47 Maximising clicks
2:13 Maximising impressions
2:34 Smart bid strategies
4:04 ROAS
5:11 Bid adjusters
With Google Ads, there are several ways to bid for your ads, known as bid strategies. These include focusing on clicks, impressions, conversions or views (for video ads).
Account Objectives
Different advertisers will have different objectives for their campaigns. Examples include:
• Conversions, i.e. Getting people to make a purchase or perform an action on your website
• Traffic. Getting the highest number of people to your website
• Brand awareness. Increasing brand awareness by maximising the number of views your ads get
• Video views. Increase videos views or engagements with your videos
Your advertising objectives and the type of campaign will determine the bidding options available.
Bidding strategies
Manual Cost-Per-Click (Search and Display ads)
With Manual bidding, you set your maximum CPC bids. You can specify bids at the ad group, campaign, individual keywords or placement levels. If you find specific keywords or placements more profitable, manual bidding can allocate more of your advertising budget to those keywords or placements.
Maximising clicks (Search and Display ads)
If your primary objective is to get visitors to your website, then you should use the maximising clicks strategy.
Maximising clicks is an automated bidding strategy that aims to get the maximum traffic to your site for your budget. To use this strategy, set an average daily budget, and Google Ads will manage your bids to get you the maximum clicks within your budget.
With the maximising click strategy, your account will be charged on a CPC basis.
Maximise impressions
Maximising impressions is a good strategy if you are interested in getting your brand in front of many people. If you target the Search Network, Google Ads will automatically set your bids to help achieve your Impression Share goal. Your account will still be charged on a CPC basis.
If you target the Display Network, you can pay by the number of times your ad is shown instead of paying by the click. This is known as cost-per-thousand viewable impressions (vCPM) bidding, as you pay for every 1,000 times your ad is shown.
Like CPC manual bidding, viewable CPM bidding allows you to set bids at the ad group level or for individual placements.
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