SEO Gold Coast by Five By Five
https://www.fivebyfive.com.au - With over 68% of all online experiences, starting off the back of a Google search, it is imperative that your website ranks well from a search engine optimization perspective. So why should you care about SEO? Well, first of all, it allows you to capture market share. It allows you to punch well above your weight and compete with the big boys. It's free traffic and this traffic can compound and it can grow consistently year after year.
So, what constitutes an awesome search engine optimization campaign?
The first step is keyword research. So this is getting very, very clear on what people are actually typing into Google to potentially find your products and services. From this we can identify where the low hanging fruit lies. And we can be very, very strategic around where we focus our energies. The end output should be a clear list of keywords that forms the foundation of the optimization process. And we can get very clear and granular around the type of visitors that we're trying to attract to the website.
Step two is making sure that that website is optimized in and around that keyword research that was done. So that means tweaking the content, tweaking a whole bunch of technical things like title tags, meta descriptions, your heading one tags, to make sure that they all reflect that foundation keyword research that was done.
The end output is a refined website that Google will absolutely love because it is super clear in and around the intention of each of those respective pages. Ultimately, what we're trying to balance here is a balance between technical site and one that's actually going to convert. It's going to get people to raise their hand and get in touch.
Step three is offsite optimization. So we want to make sure that Google is very aware of your website and its structure. We can use different strategies, such as web 2.0 properties. Backlinking, PR, all these different things that basically just elevate your website in the eyes of Google as well as Google My Business, your local listing profile is usually a big part of this as well. We want to make sure that it is firing for all those nice local searches. The end result is a greater footprint for your website there on the internet.
Ultimately, Google is a popularity contest, and we want to make sure that you're one of the cool kids in town.
The final step is step four, which is reporting and any good SEO agency should be reporting on this. So we're setting a baseline at the start of every single month. This is where your website is for the specific keywords. We then track those positions. What is the movement and the fluctuation. Have you gone up the list, you moved different positions, and then we're also tracking how that converts from a traffic perspective. The end output is a really detailed report and analysis so that you know, where you stand in a fully transparent and open process. And are you getting a return on your investment through SEO?
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