How to Scale from 0 to 100K Organic Visitors Per Month in 1 Year | Optimist
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Summary
Tyler Hakes presents a framework for growing organic website traffic from zero to 100,000 visits per month within a year. He introduces the Trifecta Strategy, comprising evergreen, link-building, and viral content. Setting clear goals and strategies is emphasized, with insights into creating effective evergreen content and building links through outreach and promotion. Hakes discusses five link-building strategies and key elements of viral content, stressing the importance of SEO planning, goal-setting, and strategic thinking throughout.
Key Takeaways
• The Trifecta Strategy consists of evergreen content, link building content, and viral content, each serving a specific goal in the overall content marketing strategy.
• Setting clear goals and strategies is crucial for successful content marketing.
• Evergreen content is keyword-driven and aims to rank for target search queries.
• Link building content focuses on generating backlinks and increasing domain and topical authority.
• Viral content is designed to drive short-term traffic and engagement.
• Building relationships and promoting content are essential for successful link building.
• Creating comprehensive and original content can help attract links and media coverage.
• The Trifecta Strategy requires a combination of different types of content to achieve overall goals. Effective link building strategies include creating valuable content, leveraging broken links, reclaiming links, using honeypot or reference link building, and pitching the media.
• Viral content is often driven by maps, visuals, compelling stories, vested interest, self-affirmation, and coordinated outreach.
• It is important to plan for SEO from the beginning, give each piece of content a specific goal, and learn from successful strategies used by others.
• The allocation of resources between content creation and promotion depends on the time horizon and goals of the company.
• Pruning old and low-performing content can improve the crawl budget and focus on high-quality content.
Key Moments
[00:00] Introduction and Background
[03:14] Developing the Framework
[05:37] The Trifecta Strategy
[08:26] Setting Goals and Strategies
[12:20] Creating Evergreen Content
[15:11] Building Links
[19:31] Building Legitimacy
[21:27] Putting It All Together
[24:21] Evergreen Content
[26:45] Link Building
[33:29] Link Building Strategies
[35:47] Creating Viral Content
[44:39] Key Takeaways
About Tyler Hakes
Tyler has been working in content marketing and SEO for over a decade. He’s worked in corporate roles, for agencies, and previously ran growth for a VC-funded startup. The team was able to scale from 0 traffic to a stream of more than 100,000 targeted visitors per month--and over 1 million total website users--within about 1 year of launch. They achieved this organic growth almost entirely through content, SEO, and social media.
In 2016, he founded Optimist, a full-service content marketing agency. As strategy director and principal, Tyler works with startups, SaaS companies, and other organizations to build sustainable growth with strategic content marketing and SEO.
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