How to Reach Your Fans Beyond Social (The DIY Musician Podcast, Episode 339)
Social media has become the prominent way for musicians to connect with fans. And there's no doubt, great social content can unlock so many doors in your music career. But “social” can also feel tired, tiresome, impersonal, like you're shouting into the void...
Thankfully there are still numerous ways to engage audiences without relying exclusively on big platforms and one-off posts. In this episode we’ll have an inspiring list of alternative ways you can interact with your fans so that your messages and conversations feel personal and surprising! If you put in the work to communicate in a way where fans know you give a damn about them, they’ll give a damn about you in return.
Topics include:
00:00 Introduction
02:53 Why are we sick of social?
09:44 Underutilized online communication features
14:32 Snail mail & whacky ideas (fan hotlines, pop-up shops, etc.)
22:24 How to mess with time in your communication
25:21 Make your merch and events EXTRA
41:02 AMAs, requests, availability, and access
47:00 Encourage and amplify user-generated content
50:51 Even whackier fan communication ideas
55:53 THE HOOK: A case-study of Max Boonch's "YouTube Thumbnail" song video
Want ideas on how to create lasting impressions with your audience using nail mail, forgotten corners of the internet, fan hotlines, pop-up shops, flashmobs, crop circles, custom serenades, personalized house-shows, merch booth musts, AMAs and request livestreams via Twitch or Discord, one-to-one messaging inside Telegram, WhatsApp, Instagram, Snapchat, MarcoPolo, and much more? Check out the video discussion!
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