How to Install Facebook Pixel to Shopify Store (2024 Updated)

Published: 17 May 2024
on channel: Emmanuel Noel
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In this video we talk about How to Install Facebook Pixel to Shopify Store. To install the Facebook Pixel on your Shopify store, first, create a Pixel in Facebook Business Manager by navigating to Events Manager, selecting "Connect Data Sources," and choosing "Web" and "Facebook Pixel."

Name your Pixel and copy the Pixel ID. In your Shopify admin panel, go to Online Store Preferences and paste the Pixel ID into the Facebook Pixel field, then save the changes. Verify the installation using the Facebook Pixel Helper Chrome extension by visiting your store and checking for the active Pixel. For enhanced tracking, enable advanced matching in the Preferences section.
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