Marc Jacobs DAISY WILD

Published: 01 February 2024
on channel: Fragrantica
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Bold, feminine, and fearless, embark on an outdoor adventure with Daisy Wild, the newest addition to the iconic Daisy Marc Jacobs collection. The new refillable fragrance exudes a freshness reminiscent of a wildflower bouquet. It inspires us to reconnect with nature and embody our young, free-spirited selves.

Daisy Wild blends notes of banana blossom, never seen before in prestige perfumery, with an exquisite jasmine and nutty vetiver. These notes create a new addictive scent that beautifully captures the essence of nature.

The campaign:
Shot by photographer Nick Newbold, the campaign transports you to a lush green landscape, following the cast on an adventure in the woods. The cast features a group of up-and-coming talent spanning different interests and industries. Together, they embark on a road trip, sharing moments of genuine elation. The campaign is an authentic exploration of youthfulness and spontaneity, igniting a sense of nostalgia. Their escapade is an encouragement to get in touch with your inner child and reconnect with nature.

Director/Photographer: Nick Newbold
Talent: Ever Anderson, Grace Burns, Alva Claire, Nailea Devora, Marlee Guillory, Erin Kim, Sophia Santamarina, Stevie Sims, Lennon Sorrenti
Stylist: Katie Grand
Hair: James Pecis
Makeup: Diane Kendal
Location: Atlanta, GA
Date: October 2022


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