Using Video in Your Small Business
Have you ever considered the advantages of using video in your small business? Whether you’re a café or a CPA, you have a compelling story to tell your customers or clients, and video is one of the most powerful tools to make that happen. In this episode of ValorExcel, we’ll examine the various opportunities for you to utilize video to help craft the narrative of your small business. Now that almost everyone has access to high-quality video via their smart phones, telling your story through the visual medium is more practical and accessible than ever. If you’ve been considering integrating video into your small business strategy but don’t know where to start, this episode is tailored just for you.
Join us as we explore the transformative impact of video content on customer engagement, brand awareness, and sales. We’ll first discuss how video can dramatically increase your online visibility when it comes to the concept of marketing. We’ll also explore other ways to make inroads in the digital landscape by positioning your video in social media outlets as well as embedding it in your website. No matter your budget or technical expertise, we’ll provide guidance for selecting the best video format for your needs—including tutorials, educational videos, and customer testimonials. Engagement with potential clients or customers is key, and we’ll discuss how to foster a community based around your video that can turn passive viewers into loyal customers.
And if you’ve held off on creating video for use in your small business because you’re apprehensive about the technical side, please check out the following links for ValorExcel tutorials covering a variety of video editing software options. In these episodes, we’ll share some beginner-friendly tools and resources that will help to make video production accessible for everyone.
A Beginner's Guide to OpenShot Video Editor
• A Beginner's Guide to OpenShot Video ...
How to edit video in Canva
• How to Edit Video in Canva
Intro to Microsoft Clipchamp
• An Intro to Microsoft Clipchamp
FlexClip for Beginners
• FlexClip For Beginners
Let’s harness the power of video together and watch your business thrive!
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