How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Episode 11
In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin welcomes VP of Marketing at OSI Digital, Karen Dosanjh. Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.
Their discussion covers:
How AI and predictive analytics are crucial for understanding customer behavior and future trends.
The importance of using AI ethically, emphasizing data privacy and transparency to build trust.
How rebranding OSI from a traditional consulting firm to OSI Digital - led by Karen - improved customer engagement and drove revenue growth.
How marketing can act as a change agent by addressing internal resistance and aligning brand messaging with modern needs.
#CMO, #MarTech, #OSIDigital, #marketingtechnology, #GenAI
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this webcast. The author does not hold any equity positions with any company mentioned in this webcast.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
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