Exercise: Your exclamation point - Personal branding 101 (pdf attached) - Strategic Self-Marketing
Link to this course:
https://click.linksynergy.com/deeplin...
Exercise: Your exclamation point - Personal branding 101 (pdf attached) - Strategic Self-Marketing and Personal Branding
Career Brand Management Specialization
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as your own Chief Executive Officer (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing;
Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan;
Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding;
Create personal branding statements, and integrate social networking into your career branding;
Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills;
Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies (The Showcaser) and a realistic performance metric for evaluating your career brand building activities (The Career Brand Equity Builder).
Self-Assessment, Skills Management, strategy, Personal Branding, Competitiveness
This course gives you confidence to brand yourself and opens you up to many self marketing strategies,very informative and easy to follow, lots of new techniques that should help me on my way.
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
Exercise: Your exclamation point - Personal branding 101 (pdf attached) - Strategic Self-Marketing and Personal Branding
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