Build Back Links With HARO - How To Earn Free DR90+ Links | Optimist
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Summary
In this conversation, Tyler Hakes and Hyun Lee discuss using Haro for link building. They cover getting started, challenges, benefits, ROI, setting expectations, finding a good fit for pitches, credibility, creative fit, staying in your lane, and filtering by outlet. They also discuss the importance of PR links, choosing sites to pitch, do-follow and no-follow links, topical relevance, building relationships, avoiding pitching mistakes, crafting effective pitches, credibility and fit, creating a compelling signature, adding personality, pitch structure, timing, gaining an edge with early pitches, and managing workflow.
Key Takeaways
• Haro link building can be a valuable strategy for building high authority links to your website.
• It is important to set realistic expectations for Haro results and be prepared for a time investment.
• Finding a good fit for pitches is crucial, and it is important to stay in your niche and focus on pitches that align with your expertise.
• Establishing credibility in pitches is key, and leveraging your expertise and unique insights can help you stand out.
• Filtering by outlet can help ensure that you are targeting reputable publications and journalists. Getting links is important for SEO, but it's also important to consider the authority and relevance of the sites you pitch to.
• Do-follow links are generally preferred, but there can be exceptions depending on the opportunity and the goals of the client.
• Topical relevance is important, but there may be cases where a pitch that is not directly relevant can still be valuable if it's from a reputable publication.
• Building relationships with journalists is crucial for long-term success in PR and link building.
• Mistakes to avoid in pitching include sending irrelevant pitches, talking about your product or service too early, and using boring subject lines.
• Crafting effective pitches involves providing unique insights, data, and making it easy for journalists to use your pitch.
• Establishing credibility and fit is important in pitches, and adding personality to your pitch can help you stand out.
• The structure of a pitch should include a hook, a response to the query, and a compelling signature with relevant links.
• Timing is important in responding to queries, and early pitches can give you an edge over the competition.
• Managing your workflow and timing is crucial in effectively using HARO and other PR platforms.
Key Moments
[00:00] Introduction and Overview
[01:28] Getting Started with Haro
[07:01] ROI of Using Haro
[10:11] Setting Expectations for Haro Results
[13:43] Finding a Good Fit for Pitches
[23:17] Creative Fit in Pitches
[25:03] Staying in Your Lane
[26:21] Filtering by Outlet
[28:54] Importance of Getting Links
[29:51] Factors to Consider When Choosing Sites to Pitch
[30:59] Considerations for Do-Follow and No-Follow Links
[31:30] Topical Relevance and Fit
[32:24] Building Relationships and Long-Term Game
[34:04] Mistakes to Avoid in Pitching
[36:26] Crafting Effective Pitches
[43:05] Importance of Establishing Credibility and Fit
[44:17] Creating a Compelling Signature
[45:15] Adding Personality to Pitches
[46:40] Structuring the Pitch
[50:28] Timing and Responding to Queries
[54:47] Gaining an Edge with Early Pitches
[57:42] Managing Workflow and Timing
[59:31] Final Thoughts and Takeaways
About Hyun Lee
Hyun Lee is an SEO Consultant who works with insightful brands. Having owned his own set of websites to start his career, he's worked in-house from SaaS to corporate finance. Today, he runs his own consultancy focusing on helping interesting brands get the recognition they deserve.
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