Ask the Email Expert with Steve Henderson | Email Compliance & Security In Your Inbox | Episode 2
Today's guest is world-renowned email marketing expert Steve Henderson. He'll be teaching us to remember that you have control over what you'd like to see in your inbox. Learn how to take actions to help regulate what you want and what you don't in your inbox by Unsubscribing, blocking, and engaging.
Feel free to view the interview in full or select the chapter(s) that you the most:
VIDEO CHAPTERS:
00:00 Intro
00:47 Understanding the Email Compliance Laws
02:37 Information & Choice for Email Consumers
03:59 Regulations and Compliance
06:21 CAN-SPAM & GDPR Rules
7:51 Meeting Email Expectations
11:07 Understanding Why the Laws Exist
12:35 Personal Interaction & Filtering
14:27 How Your Inbox Works
16:18 Looking at Negative Signals
20:06 If You Don't Trust It, Delete It
Check out the DMA Email Benchmarking Report 2020 here: https://bit.ly/2UtWJPP
About our Email Expert: Steve Henderson has spent the last 15 years working in data-driven email sending technology, digital marketing compliance, and email sending strategy. He manages the global deliverability team. He is also a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Deliverability hub. Awarded with the honor of being named a Fellow of Information Privacy from the IAPP, and was recognized as an email marketing thought leader in deliverability and privacy.
To find out more about Steve Henderson:
Website: https://bit.ly/3ynIRWb
SUBSCRIBE to the Mailbird's YouTube channel: https://www.youtube.com/channel/UC6zF...
About Mailbird: Mailbird is an award-winning, reliable, and quick email management software that allows you to save time managing your emails all in one space with the best email client for Windows & Mac Try Mailbird for Free: https://bit.ly/3sfqPCt
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