What handmade business to start? Focus on THIS for a successful craft business.
Trying to decide what handmade business to start? Maybe you’re wondering what types of handcrafted products would be most profitable on Etsy or at craft shows? If you’re only focusing on WHAT type of handmade crafts to make and sell, you’re already headed in the wrong direction. But in this video, you'll learn the secret that most successful craft business owners know. By figuring this out for your own creative business, you'll find it easier to write product descriptions for your Etsy shop or ecommerce website, it will make branding your handmade business easier AND it will be easier to find customers who want to buy your products.
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Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.
I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.
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