Off the Record: Ep. 2 - "Riding the Wave" w/ The E.W. Scripps Company's Sara Gallegos
In this episode of "Off the Record with Waymark," we're joining Sara Gallegos, business development guru at E.W. Scripps. She's dishing out the real deal on:
The eternal struggle of reaching eyeballs in a world of "bazillion" channels
How AI is shaking things up (but won't steal your job)
Why measuring ad success might come down to counting sandwiches (yes, really!)
Scripps' mission to save local journalism
Whether you're a media mogul or just curious about the future of news and advertising, this episode is packed with insights that'll make your head spin (in a good way).
Tune in for a dose of media madness, AI anticipation, and a side of sandwich analytics. Your brain will thank you!
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