How did Indigo’s strategy beat Jet airways and Kingfisher ? Business case study

Published: 01 January 1970
on channel: Think School Hindi by Zero1
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👉VIDEO INTRODUCTION:
Hi everybody,
Doston Indigo airlines bharat ki sabse badi airline hai aur Indigo ke Indian aviation business ke aisi uchaiyon ko chu chuka hai ki aaj jahan Vistara Rs. 581 crore ke loss me hai, air India rs 7,000 crore k loss me hai, goair band ho chuka hai aur Indigo akele hai ₹8,172 crore ka profits kama raha hai!! Aaj jahan Vistara ke pass 70 Aircraft ki fleet hai air India ke pass sirf 144 Aircrafts hai, akasa ke pass 24 aircrafts hai Indigo ke pass akele hi 392 aircrafts hai!! Toh tum samaj rahe ho, Indigo Indian aviation badshah ban chuka hai!!
Aur ye itni isliye badi hai kyuki Indian aviation market duniya ke sabse tough markets me se ek hai, aur bharat me sahara aur mallya jaise bade bade businessmen ne apni apni airline chalane ki koshish ki, Sahara air se lekar kingfisher tak, deccan air se leke jet airways tak bharat me koi bhi airline profit toh dur market me tik bhi nahi paya hai!! Isliye doston bharatiye aviation market ko graveyard of airlines kahan jaata hai!!
Toh savaal ye hai ki itne tough market conditions me Indigo itna bada aur successful airline kaise bana?
Indigo ki aisi konsi business strategy hai jiski wajah se Indigo Indian aviation ka badshah ban chuka hai??
Aur Indigo ki is anokhi kahani se hum kya sikh sakte hai janenge is episode me?



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Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

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