Navigating the Luxury Leather Jungle: Unveiling the Matrix
Dive into the world of leather goods with our latest creation - the Leatherverse Brand Matrix! 🌟
Join me as I unveil a groundbreaking methodology to plot and analyze the myriad of products and brands in the leather industry.
In this video, I'll take you through the thought process behind the matrix, designed to help you understand each brand's position in the market relative to others. From artisan crafts to exclusive masterpieces, from value buys to luxury splurges, we break down brands based on sophistication and pricing.
Watch as I dissect the vertical axis, representing the sophistication level of products, divided into three main segments: artisan crafts, fashion designs, and exclusive masterpieces.
Then, explore the horizontal axis, indicating the estimated price multiplier used by brands when selling their products, ranging from 2x to 15x. Learn why certain brands fall into specific categories and how pricing strategies reflect brand premiums and perceived luxury.
TITLE: Navigating the Luxury Leather Jungle: Unveiling the Matrix
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CHAPTERS/TIMESTAMPS
00:00 What methodology did I come up with to help you grasp leather brands?
00:23 How did I come up with this idea?
00:45 What is the Leatherverse Brand Matrix?
00:56 Axis and parts of the Leatherverse Brand Matrix
01:16 What is the fashion segment in the Leatherverse Brand Matrix?
01:32 What is the largest segment in the Leatherverse Brand Matrix?
01:59 The Pricing axis of the Leatherverse Brand Matrix
02:54 What represents the diagonal line in the Leatherverse Brand Matrix?
03:39 Where does Portland Leather Goods fall in the Leatherverse Brand Matrix?
04:00 Where does Saddleback Leather fall in the Leatherverse Brand Matrix?
04:16 Where does Crush fall in the Leatherverse Brand Matrix?
04:47 Where does Jacquemus fall in the Leatherverse Brand Matrix?
05:02 Where does Loewe fall in the Leatherverse Brand Matrix?
05:23 Where does Strathberry fall in the Leatherverse Brand Matrix?
05:36 Where does Polene fall in the Leatherverse Brand Matrix?
06:00 Where does Yves Saint Laurent (YSL) fall in the Leatherverse Brand Matrix?
06:25 Where does Chanel fall in the Leatherverse Brand Matrix?
06:54 Where does Louis Vuitton fall in the Leatherverse Brand Matrix?
07:23 Where does Hermes fall in the Leatherverse Brand Matrix?
08:01 What and who is the outlier in the Leatherverse Brand Matrix?
09:06 What am I going to do with the Leatherverse Brand Matrix?
09:33 Where can you find the Leatherverse Brand Matrix?
09:51 Outro
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SHOP LINK FOR MY BRAND
PEGAI (Buy our good-quality finished leather goods): https://www.pegai.com/.
You may also buy them on Etsy: https://www.etsy.com/shop/PEGAI.
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SOCIAL MEDIA LINKS
Follow me on my social media pages where I post content regularly.
TikTok: / tanner.leatherstein
Instagram: / tanner.leatherstein
Facebook: / tanner.leatherstein1
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BRAND REVIEWS PLAYLISTS
Wallet Reviews: • Wallet Reviews
Bag Reviews: • Bag Reviews
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OTHER HELPFUL YOUTUBE PLAYLISTS
YouTube Shorts (Watch leather tips and tricks in less than a minute): • YouTube Shorts
Leather Savvy (Learn more tips and tricks about leather to help you save money): • Leather Savvy
20/20 of Leather Savviness (Learn more about the four phases you should consider before buying leather goods): • 20/20 of Leather Savviness
Most viewed leather videos (Helpful and more entertaining content that viewers really loved): • Most viewed leather videos
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HOW TO CONTACT:
You may contact me on any of my social media accounts above or send me an email at [email protected].
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#matrix #brandcomparison #brand #tannerleatherstein
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