How Shrapnel Grew a Winning Community in a Bear Market: Mark Yeend I Avalanche Summit II
Mark Yeend, Head of Marcom & Community, shares how Shrapnel grew from a private pitch deck and zero fans to a 200k+ social reach and winning two "Most Anticipated Web3 Game of 2022" awards, in just twelve months – without a token or a game. This is not only a bear market case study – it is a distillation of the top learnings from Shrapnel’s growth journey so far.
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