3D Commercial – SOBRANIE – Motion Design Animation | Tobacco 3D Animation | Computer Graphics
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Most advertisements on television or on the internet are 3D commercials. Thanks to 3D animation, any product can be portrayed much brighter and more juicy, to implement any plots with their own laws of physics.
Videos with animated characters have already become part of the culture and ordinary videos cannot compete with them. Animation software is complex software, which is why it is worth ordering 3D videos from specialists if you want your ads to be really catchy and memorable.
Classification of rollers depending on the complexity of production
By their complexity, 3D videos can be divided into the following groups:
Simple. Used for "dry" product advertising. They do not have characters and complex animation effects, but show all the advantages of the product. The main goal is to inform buyers. Such videos are more often used to advertise household appliances.
Video screensavers. They can be seen in cinemas before a movie is shown or on television before the news. Their main function is to visually separate the presented content, so characters are rarely used here, but there may already be various complex special effects.
Combination of video with animation. The famous "Garfield" is not a cartoon, but a movie with an animated character.
Staged or play. There is already a plot and characters. The purpose of these videos is not just an advertisement for a particular product, they are aimed at making a person imprinted with the image of a funny and vivid character and it was easy for him to identify the brand by the character. These videos are the most expensive, but they are the best advertising. If the characters still sing some catchy song, it will remain in the consumer's head for a long time, even if he saw the ad just once.
Features of the production of 3D commercials
Animation allows you to favorably distinguish a product from other offers. 3D-videos are most surprising with unusual special effects that are difficult to implement with ordinary drawing. In addition, unlike stop-motion animation, where every 1/24 to 1/30 of a second is a separate drawing, everything here is much simpler, and therefore faster.
Unlike video filming, 3D animation does not limit the artist at all and allows you to realize any plot ideas. In such advertising, not only people, but also animals, moreover, even washcloths and detergents, can walk, think and talk. This always arouses the interest of not only children, but also adults who also love cartoons.
Animated 3D videos are suitable for:
1. Animations of characters that represent the company. Many food and drink brands have their own "animated actors".
For example, Nesquik has a big-eared bunny, M & M's - talking pills, Bonduelle - peas. This is very convenient when you need to create completely unique characters. In addition, sometimes they look even livelier than real actors and are remembered much faster.
2. Visualization of concepts, abstract or invisible things. In the presentation of many medical studies, 3D videos of the effect of viruses on body cells that a person cannot see with their own eyes are demonstrated. Also, in theoretical physics there is a concept of "event horizon" - we will never see this horizon, but this concept can be modeled using 3D animation.
3. Unusual places with their own laws of physics. When the characters move at super speed or find themselves on the moon, it looks very impressive and causes a stunning impression on the audience.
4. Commercials that are not so easy to shoot with a video camera (life inside a Coca Cola machine, yogurt rivers with fruit pieces). Here everything is already limited only by the imagination of the artists.
5. Representation of concepts of things. Before any product is released, a prototype is prepared. Of course, the easiest way to do it is without spending materials to build it. 3D animation is used to present ideas for any product, from yogurt cups to cars and entire cities.
Steps for creating 3D animated videos
Stage 1 - preparatory
At this stage, scriptwriters and marketers come up with a plot for the video, trying through it to most accurately convey the main advantages of the product, its idea. A "draft" of the video is created - on the basis of the developed illustrations and the script, they make a sketch of the video in the form of an animatic (short presentation).
Stage 2 - direct development
Once approved by the client, animators bring the characters to life, add decorations and special effects. There is a voice acting, adding sound effects and musical accompaniment.
Stage 3 - Completion
Little things are being finalized, the sound range is being corrected, signatures, brand logo, etc. are added.
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