Brian Elliott's Personalized Marketing Presentation at WRC 2017, Dubai
Personalization is the latest buzzword, but what does it truly mean and how can retailers actually deliver what their individual consumer wants? Brian Elliott, Managing Partner at Periscope By McKinsey, covers how retailers are successfully using the data and analytics at their fingertips to transform their merchandising and marketing – streamlining their internal systems, phasing out waste and boosting their customer experience.
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