IRINA ARKHANGELSKAYA (HSE (Nizhny Novgorod) / Lobachevsky State University, Russia)
Materials of the 4th International Transdisciplinary Research and Practice Online Conference “Connect-Universum - 2018” (http://connect-universum.com). The theme of the Conference: “Digital Place Brand Management: Global and Local Aspects”.
Topic of the report: Building regional brands in the digital age (Analysis of the US and Russian practices)
Irina Arkhangelskaya (Higher School of Economics (Nizhny Novgorod) /Lobachevsky State University of Nizhny Novgorod, Russia)
Read more: http://connect-universum.com/node/514
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