Jeff Veis, HPE - HPE Big Data Conference 2016
01. Jeff Veis, HPE, visits #theCUBE!. (00:17)
02. Preserving the Customer Ethos of the HPE Big Data Conference. (00:48)
03. Customer Conversations at the Conference. (01:40)
04. The Haven on Demand for Azure Announcement. (03:30)
05. How Vertica is Not a Lock In. (05:42)
06. Getting at the Data: Optimizing the Reader Technology. (09:03)
07. The Answer to Lock-In is Choice. (12:24)
08. The Trade Off: When is Lock-In Worth It for the Business?. (13:51)
09. A Summary of Seize the Data/HPE Big Data 2016. (15:18)
Track List created with http://www.vinjavideo.com.
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Inside HPE’s ‘any cloud’ strategy | #SeizeTheData
by Marlene Den Bleyker | Sep 3, 2016
Customer lock-in has been a part of the technology industry since it began, but today’s enterprise customers want choice. Hewlett Packard Enterprise Co. (HPE) is now enabling that choice by taking its Vertica database analytics engine to different clouds in different ways.
As the VP of Big Data Platform Solutions at Hewlett Packard Enterprise Co. (HPE), Jeff Veis heads up the HPE Big Data Conference each year, and he spoke to Dave Vellante (@dvellante) and Paul Gillin (@pgillin), cohosts of theCUBE, from the SiliconANGLE Media team, about the conference, HPE customers and how HPE is responding to market demands.
Conference connections
“It’s not a marketing conference. It’s about substance. It’s about getting real information. It’s about making it authentic,” said Veis in response to Vellante asking what it’s like to put the conference together. He continued to say that customers have the opportunity to learn and talk directly to HPE engineers in order to get real answers.
He also said it is a great opportunity for customers to talk with each other about their experiences. “The connection with the community is just as important as what goes up on the main stage,” he added.
The customer wants …
According to Veis, the customer wants scale and speed. The big concerns are how to quickly move large amounts of data and start applying that capability immediately. He said the pivot in the industry is the growing customer expectations of having increasingly fast analytics and being able to connect and work in your ecosystem.
“People want to have access to the data, they want to be able to utilize it, and any solution that says you have to put all of your data with me, I think, is a nonstarter,” he revealed.
Haven OnDemand for Azure
HPE reps spoke this week about its partnership with Microsoft to deliver HPE Haven OnDemand cloud services platform as a service on Microsoft’s Azure cloud computing platform. Veis explained that is part of a bigger strategy the company calls “any cloud.”
As companies move to the cloud, they want flexibility. “Part of that is making sure we can support, in a best-in-class way, any cloud,” he said.
RELATED: Microsoft now has the most open-source contributors on GitHub
The Hadoop trifecta
When it comes to Hadoop, HPE offers what Veis called two flavors. Flavor one allows the customer to bring data into Vertica from a data lake and run analytics. Flavor two offers the option of running Vertica directly on a Hadoop node, bringing the analytics to the data at Hadoop economics.
“The trifecta is that we have just added support for Hadoop analysis in place,” he stated. This third option allows a traditional Vertica deployment to connect and analyze data without moving it at all by supplying data into a query model. Any flavor will allow Hadoop users to analyze as effectively as possible.
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