Bandwagon Effect: Hop On! -- Cognitive Biases Series | Academy 4 Social Change

Published: 27 February 2020
on channel: United 4 Social Change
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The bandwagon effect is the psychological phenomenon in which an individual does something because others, particularly a large group of others, are doing it. This action or behavior is done regardless of whether it aligns with the individual’s personal belief or even factual evidence.

**Find a transcript, lesson plans, worksheets, and more at https://academy4sc.org/topic/bandwago...

**Think Further Questions:
1. What are some fields, excluding politics and marketing, where you’ve witnessed or heard about the bandwagon effect taking place?
2. Identify a positive example of the bandwagon effect in current social trends.
3. What are some methods or actions you can take if you’re concerned you might be making a decision because of the bandwagon effect?

**Contents
00:00 - Have You Ever?
00:39 - Here’s Why
01:04 - The Bandwagon Effect
01:20 - The History
02:40 - Why Care?

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