Should you be a media buyer or creative strategist in 2024?
Creative strategy is a must-have skill.
But if you want to work in paid ads, you should still start off as a media buyer in 2024.
Media buyers often have the most responsibility for growth.
When results are poor, the media buyer is questioned. When results are good, the media buyer is pressed to know when/where to drive further growth.
Creative Strategists don't have that same pressure... and that pressure is REALLY valuable.
It instills a marriage to the data and reactionary anxiety that frankly is often mostly just felt by founders or C-Suite.
If you want a successful career in growth, you need to know how to yield that pressure to get results.
If you want to make a six-figure salary in paid ads, you need to be a media buyer / creative strategist.
There's no way around that.
Be a media buyer first while developing your creative strategy skills.
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