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In this video, Tyler, a Senior Data Science Manager at Tinder, discusses alternatives to A/B testing for campaign effectiveness. Tyler recommends "difference in difference" (diff in diff) for causal inference, highlighting its ability to reduce bias and provide trustworthy results by comparing rate of change in outcomes.
Chapters (Powered by ChapterMe) -
00:00 - Intro
00:48 - AB testing or randomization preferred, diff in comparison preferred
03:36 - Compare two groups with different rates of change
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Watch video Data Science Interview - A/B Testing Alternatives (Mock Interview with Tinder Sr. Data Science Mgr) online without registration, duration hours minute second in high quality. This video was added by user Exponent 22 April 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 2,79 once and liked it 5 people.