Why YouTube Ads Are Perfect for Coaching and Consulting Businesses
I'm diving into the power of intent-based marketing on YouTube and why it sets the platform apart from others like Facebook. When you reach your target audience on YouTube with a video ad at the precise moment they're searching for solutions to their problems, magic happens. You can effectively convert viewers into customers by delivering the right message to the right person at the right time. However, this higher level of targeting and intent-based advertising comes with a slightly steeper learning curve. Simply putting up a basic video or failing to target your ads effectively won't cut it on YouTube. Unlike Facebook, where you might gain some initial traction with a simple image or video ad, YouTube requires a more strategic approach. But here's the thing: while Facebook ads rely on interrupting users as they scroll through their feeds, YouTube ads tap into the user's intent to learn and solve problems.
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